Organizing Returns Processes With Reverse Logistics

Returns processing, also known as reverse logistics, is a subsection of third party logistics that deals with minimizing costs of returns. With as much as 30% of some buyers returning goods, it’s important to have a reverse logistics operation in place for any retail or manufacturing operation.

The Internet has acted as a marketplace and a hub for business, but it also leads to a higher rate of returned products. Products might be different than what the customer expected, they may rethink a purchase, or it might just be defective. Whatever the case may be, any legitimate Internet presence deserves a returns policy and procedure that can handle even the most massive of recalls.

One reason why a business would outsource their reverse logistics operation is due to the process of making as few mistakes as possible when it comes to correct addresses. Shipping to the wrong address results in fees that the business has to pay due to negligence or a failure to validate an address. Third party logistics companies will already have systems in place to collect, organize, and print out address labels without error.

Repairing defective products is less expensive than replacing a product on average. An example would be with a mobile phone that costs several hundred dollars. Troubleshooting and replacing the defective part would cost much less than having to replace the entire device. That’s why a business needs to setup a repair department as soon as possible.

Some of the most successful repair operations in reverse logistics work based on fixing products, and then shipping out refurbished products as new products arrive. This works best when there are few products that a manufacturer offers. An example would be with a router manufacturer: if a router comes in needing a repair, an already refurbished router of the same type can be sent immediately while the old one is fixed. Waiting times are drastically reduced.

Remember that you are competing with other businesses that could potentially take business away as a result of dissatisfaction. One way to reduce confusion or communication errors within customers is to spend extra time making a manual and operating booklet that goes with the product. A mobile phone should have a detailed list of every feature and button. If it doesn’t, the buyer will probably return it and trade it in for a different model that is easier to learn.

In Conclusion

Return departments can be massive: sometimes spanning entire buildings and employing teams of laborers to repair, ship, and store parts or products. Ask for help when you need it; third party logistics operations are there for when you think you have outgrown the business and need to expand with grace.

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